It is said that the first impression is the best impression. We always get attracted by the appearance of an item or product at its first sight. Similarly, the way by which a website remains appeasing refers to the website designs. It’s not good to judge a book by its cover, but still, the attractive web designs always get bloated in our minds.
Good web design is easy to use, aesthetically pleasing and suits the user group and brand of the website. It usually refers to the user experience aspects of website development rather than software development. Web design trends keep changing constantly as human minds are always keen on newer and innovative designs. Trends keep gradually changing and so does the likes and dislikes of web designing. Always the newer and updated one seizes the show, so the latest web design trends are essential to get hooked up in the competition.
1. How can you make your website eye-catching?
1.1 Communicate credibility
1.1.1 Use section headers
1.2 Design and colours
1.2.1 Psychology of colours
1.3 Don’t be afraid of white space
1.4 Call to Actions
1.5 Mobile Friendliness
There are basically four main aspects of making a website attractive:
If these four aspects are satisfied, then it’s a thumbs up for you to boost the reach of your website. What colours you use or don’t use, what font style and size you depend on, what resolution of images and videos you use, how responsive and credible the website is, all other visually attractive features enhance your website. The human eye always gets attracted to the visual factors more than the text contained in it.
A little of everything is good, so it is about content too. No one could be patient enough to read your lengthy essay. Even if you have an excellent product with you, but still not able to communicate this to the customers, it would be a great loss. So be simple, short & creative in your content. With content, less is more. Focus customers’ attention on your products. Show only the text and visual elements that you want them to take action on.
But still, if you feel that it is necessary to include a lengthy content, it would be better to include section headers on your page. Whether it’s an article or product description, headers give your content structure and make it easy to scan. Break the content into digestible chunks with plenty of section headers so you can find the information you’re looking for.
Colours are always attention-seeking. Before we go through the content, it’s the colours and designs that attract us. It’s what first catches your eye as you bypass a bus. It’s what makes you pause when flipping through your Facebook feed. Colours serve an instant layer of communication. Pick a colour that will provide the foundation of your entire website design, and then choose a contrasting accent colour for important buttons and other interface elements.
It has been observed that most of the customers cite colour as the primary reason they buy a product. Researches reveal that people make a subconscious judgment about an environment or product within 90 seconds of initial viewing based on visual appearance alone. It is believed that colours increase brand recognition.
White space is nothing but empty space on a page. It doesn’t have to actually be white—it just has to contain no text or images. If done well, it can improve readability and remove clutter from your website design. People feel that so much white space shows a lack of information and vacancy on a page. But its not so. White space helps direct focus and attention. It prevents a page from being so crowded and messed up so that you can discern exactly what your customers need to view from your website at a glance. Google is the ultimate example of utilizing whitespace. It couldn’t be cleaner—just a blank page with a logo and a search box.
Use call to actions (CTA) to make things easier to find. CTA is an important part of a website that can drive traffic to your website. Whether your objective is to have those who visit your site fill out a contact form, sign up for a newsletter or read a blog post, it’s crucial to provide a call to action so that the visitor has a clear direction for accomplishing the goal. Conversions, revenue, business, and profit all depend on a successful CTA. In digital marketing, the CTA can be a button with a copy or a simple statement. A CTA is meant to persuade a visitor on your site to take a particular action that benefits your business. There are three principal features of a CTA:
CTAs can look pretty on a page such as headers, pop-ups, slide-ins, side panels, purchase pages, end of the page, etc.
We know that most of us depend on mobile for our minute to major searches ie, most of the traffic for a website comes from mobile. Hence, it is essential to ensure whether your website is mobile-friendly. If it takes so much time in loading, then a user may abandon your website and move to another one. Make the design clean and easy to use which includes modular content so it’s responsive and translates well on mobile devices.
Keep the layout simple for that. The simpler your website, the better. That doesn’t mean it has to be boring, but it does mean it should focus on the essentials. Clean, functional layouts make your site easier to load, navigate, and use on different platforms and devices.
In fact, stretching the boundaries of modern design conventions can work in your favour, but only if you don’t obstruct the visitor’s user experience. It’s fine to make bold design choices, but don’t do so at the expense of usefulness. Build the best homepage design for your specific audience by suitable web application developments and make sure you’re presenting your products and services well by highlighting their unique qualities. Consider these few tips as a starting point to help you evaluate your existing website and ways that you can use to improve the aesthetics of your website with attractive visuals.