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How innovative is Facebook rebranding?

Facebook is dominating most of our lives be it our workspace, our daily conversations, a special occasion like a marriage, christening, house warming and even minute aspects of our daily activities. There has occurred a peak uprise in the number of Facebook users within a short span of time for e-commerce, business and digital marketing and we also depend on various social networking services like Instagram and WhatsApp owned by Facebook for publicity and advertisements. Facebook’s rebranding is part of its effort to differentiate the parent company from the social network. Facebook has launched new corporate branding, including a new logo for Facebook Inc., to differentiate the parent company from the social network and publicly clarify what products the company owns, according to a company blog post. As Google did by creating its corporate parent Alphabet in 2015, the corporate rebrand introduces FACEBOOK as the umbrella organization for its apps: Facebook, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra.

Facebook Rebranding

Facebook Inc unveiled a new logo for the company in an attempt to distinguish the brand from its apps. The social media company said it would start using the new branding within its products and marketing materials and would update the Facebook for business website over the coming weeks. Its meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. The logo just says “Facebook,” but in a really bland and generic font that looks like it would fit well on a credit card. A GIF shows the word mark displaying in different colors to represent the different brands — blue for Facebook proper, green for WhatsApp, pinkish for Instagram, and so on.

To come soon

The logo is supposed to be put to use in the “coming weeks” within Facebook products and marketing materials. The new logo uses custom typography and is “designed for clarity,” with the goal of creating a “visual distinction between the company and app,”. Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams.

People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. Today, we’re updating our company branding to be clearer that these products come from Facebook. We’re introducing a new corporate logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding—writes Antonio Lucio, Facebook’s chief marketing officer.

The new logo feels like it might also be an attempt to keep Facebook’s different brands a little bit more distinct amid almost nonstop controversy. The different logos seem to say that Facebook the company is not entirely defined by Facebook the social network — they just happen to share the same name and controlling interests.